Jason McCue: Terrorism is a failed brand

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TED

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In this gripping talk, lawyer Jason McCue urges for a new way to attack terrorism, to weaken its credibility with those who are buying the product -- the recruits. He shares stories of real cases where he and other activists used this approach to engage and create change.

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Jason McCue, TED, TEDTalk, TEDTalks, TED Talk, TED Talks, TEDGlobal, crime, global issues, law, marketing, violence, war,
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